1 2 In 2016 she visited a dressmaker to have a favorite vintage Laura Ashley dress remade, and decided that she wanted to focus on fashion. Batsheva Hays Rich, Eggy Challah for Hanukkah - The New. Laura Ashley has long been a reference for Batsheva Hays, whose namesake brand has become a go-to for prairie-like, retro-inspired dresses since launching in 2016.